Embracing AI tools in UX research

February 2024

AUTHOR:

Bold Insight

Global AI study, conducted through a dual-method approach of ethnography and autoethnography, delves into the impact of GenAI on UX research.

We're excited to announce our participation in a global AI study conducted by our partners at Bold Insight, part of the UXalliance network.

The research program spanning 24 countries, documenting the experiences of 51 UX researchers. From junior researchers to UX agency founders, the diverse group shared insights on how AI tools could revolutionize the landscape of UX research.

The results show that the impact of AI on the (digital) world is undeniable, yet many of us are still navigating its implications and exploring how to leverage it as UX Researchers. By pooling our insights from diverse corners of the globe, we're on the path to uncovering its significance for UX Research.

Read the full article here

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