Global Expert Review of EPGs

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GLOBAL DISCOVERY CASE STUDY

GLOBAL EXPERT REVIEW
OF EPGS
The UXalliance British partner Serco Experience Lab has carried out a Global Expert Review on the Electronic Program Guides (EPG) of a leading UK broadcaster. The study evaluated 13 different EPGs accessible through various types of connection (satellite or cable TV, web, mobile phones).

THE CHALLENGE

The main goals of the examination were to:

  • explore all the different design approaches available worldwide at the time
  • analyze and identify strong points and weaknesses of the EPGs
  • compare the EPGs’ performance with their competitors’
  • suggest potential improvements

ACTIVITY

Serco involved the UXalliance by asking 5 member companies from different countries to take part in the review. So, experts from the UK, Germany, France, the United States, and Japan were involved in the task and sent their reports.

Each examination covered different areas in evaluating the EPGs: from remote control design to clarity of the menu screens; from A-Z listings, to accessibility and integration with PVR function, if featured. From the separate reviews by the UXa experts Serco produced a comprehensive report that weighed the product’s performance against the most successful contemporary design approaches and made suggestions for future improvements.

RESULTS

Working with in-country partners, we were able to provide the cultural context that the client needed to understand how differences in each market necessitated a nuanced approach to iteration and launch. Ultimately, the client was able to unveil an updated interface that both met legal guidelines and guided users through a seamless, easy to understand consent process.

PARTNERS INVOLVED

Axance
ExperienceLab
GFK-SE
GFK-CHINA
Mitsue-Links-Co
www.axance.fr
www.experience-lab.com
www.gfk.com
insights.gfk.com
www.mitsue.co.jp

MORE CASE STUDIES

content << Back to Global Research

GLOBAL DISCOVERY
CASE STUDY

GLOBAL EXPERT REVIEW
OF EPGS
The UXalliance British partner Serco Experience Lab has carried out a Global Expert Review on the Electronic Program Guides (EPG) of a leading UK broadcaster. The study evaluated 13 different EPGs accessible through various types of connection (satellite or cable TV, web, mobile phones).

THE CHALLENGE

The main goals of the examination were to:

  • explore all the different design approaches available worldwide at the time
  • analyze and identify strong points and weaknesses of the EPGs
  • compare the EPGs’ performance with their competitors’
  • suggest potential improvements

ACTIVITY

Serco involved the UXalliance by asking 5 member companies from different countries to take part in the review. So, experts from the UK, Germany, France, the United States, and Japan were involved in the task and sent their reports.

Each examination covered different areas in evaluating the EPGs: from remote control design to clarity of the menu screens; from A-Z listings, to accessibility and integration with PVR function, if featured. From the separate reviews by the UXa experts Serco produced a comprehensive report that weighed the product’s performance against the most successful contemporary design approaches and made suggestions for future improvements.

RESULTS

Working with in-country partners, we were able to provide the cultural context that the client needed to understand how differences in each market necessitated a nuanced approach to iteration and launch. Ultimately, the client was able to unveil an updated interface that both met legal guidelines and guided users through a seamless, easy to understand consent process.

PARTNERS INVOLVED

Axance
www.axance.fr
ExperienceLab
www.experience-lab.com
GFK-SE
www.gfk.com
GFK-CHINA
insights.gfk.com
Mitsue-Links-Co
www.mitsue.co.jp

MORE CASE STUDIES