Since 2010 our UXalliance partners have hosted 21 UX Masterclasses in partner countries around the world. UXAlliance members come together with local and international experts to share their knowledge and experience on topics they are passionate about, and meet local user research communities. Each year the them reflects pressing local and global issues in user experience research and design.
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The 22st UX Masterclass will be hosted by UXalliance partner PeepalDesign in Bengaluru, India in 2025. The conference also marks a special milestone for the UXalliance, as we celebrate our 20th anniversary since our founding in 2005. Over the past two decades, the UXalliance has grown into a strong, global network of UX experts, committed to delivering exceptional user experiences worldwide. Join us in Bengaluru to celebrate this momentous occasion and shape the future of design together!
Find out more >The theme for the 2024 21st edition of the UX Masterclass, "Shaping Tomorrow's Experiences: UX in the Era of Evolving Customers," was a fabulous way to explore the future of user experience. Attended by over 130 in-person participants in Dubai, UAE, this event marked the FIRST ever UX conference in the city. It brought together global experts to discuss the evolving landscape of customer expectations and how UX design will shape the experiences of tomorrow.
🗓️ 1 Day - A jam-packed schedule featuring inspiring keynotes, interactive workshops
🎤 17 Events - exciting events covering the latest in tech and creativity.🌍 18 Speakers - World-class UX professionals shaping the future of User Experience
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In this workshop hosted by Annemieke van Ruiten, Elia Poli and Anna Lazzati. They focused on 3 key objectives 1) Explore future scenarios in the world of employment and the implications on society and environment. 2) Experiment with Defamiliarization, a speculative design methodology: observing objects from a new perspective to imagine a distant future. 3) Imagining a desirable work contract that will be signed by the employees and companies of the future.
Ayumu Takeuchi and Honoka Sumida from Mitsue-Links
KEY TAKEAWAYS
1) Understanding new generations is important to change this complex world.
2) When understanding them, leaders tend to engage in something called ‘mould-cutting’; replacing unknown or new values with ones that are similar to their own. It could disregard the differences between these two concepts.
3) Observing new generations as they are through UX research is effective to prevent this ‘mould-cutting’.
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