UXa International e-Banking Benchmark Study

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GLOBAL DISCOVERY CASE STUDY

UXA INTERNATIONAL
EBANKING BENCHMARK STUDY

The UXalliance has carried out a survey on the security and usability of bank sites accessible on the Web or on mobile devices.

THE CHALLENGE

The survey focused on the login and landing pages, and its main purposes were to:

  • explore the global scenario as regards security and usability issues
  • identify the most successful practices around the world
  • indicate the banks that adopted those best practices

ACTIVITY

UXalliance members from 18 countries took part in the project analyzing 38 banking sites. The study followed 3 steps:

  • First of all, the experts identified the areas of their research (authentication process, both on the Web and on mobile; secure landing page, both on the Web and on mobile).
  • Then they collectively analyzed the criteria, or else the key factors that affect customers’ satisfaction with online banking sites.
  • Finally, they evaluated all the banking sites according to these criteria.

RESULTS

Working with in-country partners, we were able to provide the cultural context that the client needed to understand how differences in each market necessitated a nuanced approach to iteration and launch. Ultimately, the client was able to unveil an updated interface that both met legal guidelines and guided users through a seamless, easy to understand consent process.

PARTNERS INVOLVED

MOTTO 18 ux alliance partners
UXsmall

MORE CASE STUDIES

content << Back to Global Research

GLOBAL DISCOVERY
CASE STUDY

UXA INTERNATIONAL
EBANKING BENCHMARK
STUDY

The UXalliance has carried out a survey on the security and usability of bank sites accessible on the Web or on mobile devices.

THE CHALLENGE

The survey focused on the login and landing pages, and its main purposes were to:

  • explore the global scenario as regards security and usability issues
  • identify the most successful practices around the world
  • indicate the banks that adopted those best practices

ACTIVITY

UXalliance members from 18 countries took part in the project analyzing 38 banking sites. The study followed 3 steps:

  • First of all, the experts identified the areas of their research (authentication process, both on the Web and on mobile; secure landing page, both on the Web and on mobile).
  • Then they collectively analyzed the criteria, or else the key factors that affect customers’ satisfaction with online banking sites.
  • Finally, they evaluated all the banking sites according to these criteria.

RESULTS

Working with in-country partners, we were able to provide the cultural context that the client needed to understand how differences in each market necessitated a nuanced approach to iteration and launch. Ultimately, the client was able to unveil an updated interface that both met legal guidelines and guided users through a seamless, easy to understand consent process.

PARTNERS INVOLVED

MOTTO 18 ux alliance partners
UXsmall

MORE CASE STUDIES