Understanding Global Privacy

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GLOBAL DISCOVERY CASE STUDY

understanding
global privacy
A global media company needed to update their privacy messaging and interface for obtaining user consent in compliance with GDPR regulations. They turned to the UXalliance to understand consumers’ understanding of privacy and test out a new prototype in 5 countries across Western Europe.

THE CHALLENGE

  • Understand user mental models around privacy and consent
  • Execute consistent research across 5 countries.

ACTIVITY

1:1 moderated interviews included open ended discussion to understand current experience and understanding of online privacy, and usability walkthrough of current sites and of a prototype.

RESULTS

Working with in-country partners, we were able to provide the cultural context that the client needed to understand how differences in each market necessitated a nuanced approach to iteration and launch. Ultimately, the client was able to unveil an updated interface that both met legal guidelines and guided users through a seamless, easy to understand consent process.

PARTNERS INVOLVED

ipsos
Axance
toressburiel
assist
www.ipsos.com
www.sutherlandlabs.com
www.axance.fr
www.torresburriel.com
www.assistdigital.com

MORE CASE STUDIES

content << Back to Global Research

GLOBAL DISCOVERY
CASE STUDY

understanding
 global privacy
A global media company needed to update their privacy messaging and interface for obtaining user consent in compliance with GDPR regulations. They turned to the UXalliance to understand consumers’ understanding of privacy and test out a new prototype in 5 countries across Western Europe.

THE CHALLENGE

  • Understand user mental models around privacy and consent
  • Execute consistent research across 5 countries.

ACTIVITY

1:1 moderated interviews included open ended discussion to understand current experience and understanding of online privacy, and usability walkthrough of current sites and of a prototype.

RESULTS

Working with in-country partners, we were able to provide the cultural context that the client needed to understand how differences in each market necessitated a nuanced approach to iteration and launch. Ultimately, the client was able to unveil an updated interface that both met legal guidelines and guided users through a seamless, easy to understand consent process.

PARTNERS INVOLVED

ipsos
www.ipsos.com
www.sutherlandlabs.com
Axance
www.axance.fr
toressburiel
www.torresburriel.com
assist
www.assistdigital.com

MORE CASE STUDIES