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Monster UserZoom Case Study

GLOBAL TESTING

Monster, a leading global online employment company, asked UserZoom to perform a usability test on its new websites.

ABOUT CASE STUDY

Monster, a leading global online employment company, asked UserZoom to perform a usability test on its new websites, which had been redesigned to offer new products and improved functionality.

THE CHALLENGE

Userzoomand UXalliance conducted a remote usability study involving a total of 1250participants evenly distributed among the UK, Germany, France, the Netherlands,and the United States.

Testsubjects were asked to perform a set of tasks, answer some questions andcomplete a final questionnaire. 

Whileparticipants were engaged in their tasks, researchers collected clickstreamdata to generate heat maps, which would provide additional information on userbehavior.

ACTIVITY

Thestudy mainly focused on the websites’ new interface, in order to:

  • investigate end usersatisfaction
  • measure test participants’success rate in completing common tasks, and identify usability issues
  • collect data on users’preferences and pain points
  • compare results withprevious studies and develop benchmarks

RESULTS

Ourstudy helped Monster build a better user experience and identify opportunitiesfor improvement in the short term. 

Bycomparing our results with other data (marketing studies, web analytics,heuristic reviews, lab studies) Monster was also able to help product,development and UX teams make informed decisions about further improvements.

PARTNERS INVOLVED