Close icon
close
Close icon
close
¿TE INTERESA LO QUE TENEMOS QUE DECIR?

Suscríbete a nuestro boletín para estar al día de lasúltimas publicaciones.

Check mark
Thank you for subscribing.
Something went wrong while submitting the form.
Check mark
Thank you for subscribing.
Something went wrong while submitting the form.

Estudio de referencia sobre banca virtual de uxa international

DESCUBRIMIENTO GLOBAL

ACERCA DEL ESTUDIO DE CASO

La UXalliance ha realizado una encuesta sobre la seguridad y la usabilidad de los sitios bancarios accesibles en la web o en dispositivos móviles.

EL RETO

The survey focused on the login and landing pages, and its main purposes were to:

  • explore the global scenario as regards security and usability issues
  • identify the most successful practices around the world
  • indicate the banks that adopted those best practices

ACTIVIDAD

UXalliance members from 18 countries took part in the project analyzing 38 banking sites. The study followed 3 steps:

  • First of all, the experts identified the areas of their research (authentication process, both on the Web and on mobile; secure landing page, both on the Web and on mobile).
  • Then they collectively analyzed the criteria, or else the key factors that affect customers’ satisfaction with online banking sites.
  • Finally, they evaluated all the banking sites according to these criteria.

RESULTADOS

Working with in-country partners, we were able to provide the cultural context that the client needed to understand how differences in each market necessitated a nuanced approach to iteration and launch. Ultimately, the client was able to unveil an updated interface that both met legal guidelines and guided users through a seamless, easy to understand consent process.

SOCIOS INVOLUCRADOS